Whether he's Santa Claus on a Hollywood set or walking through Costco, driving down the freeway, standing in front of a video camera or sitting with children on his knee Santa Ed IS Santa Claus… and everyone knows it.

Santa Ed has been blessed with a heartwarming laugh that seems to naturally transform into the most jolly Ho Ho Ho you would ever want to hear, a twinkle in his eye and voice that projects his natural enthusiasm.

His hair and beard are naturally white, not dyed, so when even the staunchest skeptics see the slight variations of white and grey they know they are in the presence of the REAL Santa Claus.

Oh, and the belly that jiggles like a bowl full of jelly, yes, he has that too.